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Internet Sales are now Main-StreamNew Zealand is heading towards 10% of all sales being made over the Internet. Just like the rest of the world! Do YOU need that extra 10%? We will set that as a goal and work with you to achieve it - get ready for Christmas! We can do it together! And its not just the 10% who will buy over the Internet - 40% will go on the Internet to find a product and only go to a shop that has something that looks interesting. Without a website you will never see these prospects!
Your Shopping SiteDo you have great pics of your products? Can you clearly and briefly describe your products so that prospects will be sure they know exactly what they are buying? Then create your sales site! Sell with minimum overheads! Keep your operation really simple and your profit margins high. The products can be categorised in a multi-level hierarchy or be found by search or by specific cross-category pages; they may have colour and size variants. There is a shopping cart and payment may be by Internet banking, cheque or credit card. The system generates an invoice and packing slip. Orders and invoices can be downloaded and imported into your accounting package. Customer details may be transferred to our email marketing facility. TOC Already got the Shop?Then a website can help get you known to more buyers. Get found on the web and hence show the map of where you are and hence get keen buyers through the doors. You only need show the products that really are different, special, attractive, that turn buyers on. Builld your list of buyers and keep in touch with them. Follow up with up-sells and cross-sells. TOC See SafetyAndRescue.co.nz for an example of a working site. TOC Your Promotional PagesThe pages which describe your business and its products can be posted by you and changed by you on demand. You may have sub-editors for different areas of your business. Specific products can be highlighted on the "static" pages - this is where you do your promotions. If you are busy we can assign a graphic designer and a copywriter to you. TOC Great Product ImagesThe product images and related data may be available from your wholesaler or else you can upload them yourself. You need minimum competency to manage this process. Or we can help you by assigning a graphic artist. TOC Category MenuAs you enter your products a three tier menu is automatically built. Additional pages are created automatically for Specials, Most Frequently Purchased items (What's Hot) and What's New. It is so easy! Selected products can be gathered into specific pages - Gifts for Grandad, Holiday Items, Romantic. TOC Can I buy this for you?Site visitors can send an product image to a friend and ask if its ok. The order can then be confirmed via the web - and another person sees your excellent product range. Or once a product is found on your site the visitor can send it to the approver or buyer. Can I buy this for you? Can I buy this for you, darling? Is this the one we want? Guys, why don't we all buy this one? Here is a quote - does the committee approve? This is our Quotation facility. TOC Care for your Repeat VisitorsA visitor can store their shopping cart and on their return it can be selected as a WishList. A special page of Previous Purchases enables satisfied customers to readily repeat their purchases. Quotations - Purchasers can select the products they want but may need to get approval from spouse or more senior officer. They can save their choices, email the other party who can approve the selections and either pay for them or pass back to the original purchaser to complete the transaction. TOC Gift CertificateGift Certificate value can be built from purchases and topped up if required. It can be automatically calculated as, say, 5% but at least $5 and then topped up. A Gift Certificate can then be emailed to another person who can come to the site and purchase with the certificate value being deducted from their payment. It is very easy and very powerful! This is treated as Viral Marketing - you get a new customer - your customer gets any benefit from the Loyalty Scheme. TOC Loyalty CreditsA customer can gain a Loyalty Credit - you set the number - say 5% - every time they purchase (above a minimum). Then its Use IT or Lose IT! - If your customer buys again within 3 months they get the credit and more loyalty points - and you move them from Customer to Client. And if they buy frequently ask them for a Testimonial - use our special facility - the 3rd column - to post those testimonials - and move your Client to an Advocate. TOC New Customer HookOn the home page you can offer a Prize Draw. Prospects register themsleves to go into the draw for say $20. Within the week the draw is made and all in the draw advised - and told about new specials. The winner gets a Gift Certificate and must uplift it within a week. And you have another customer and many more registrants. Meeting Customer's NeedsA customer when looking at any specific product can see FAQs, or tick the boxes asking for more information (brochures), for formal quotes, or may ask a question. They can refer any product to another prospective purchaser and if a purchase results a credit is given to their Gift Certificate total. TOC FreightFreight is calculated according to a table we set-up for you. TOC StockYou can load a stock figure and when that number has been sold over the web the product may automatically be suppressed from the catalogue. TOC Importing Content from existing ApplicationsIf you already have suitable information in a stock system we can provide code to cross-load that automatically. TOC Up-sell and Cross-sellThe system can track user purchases and you may then automatically make them email offers - such as - "Users who bought x and y also bought z." or you may track them by which pages of the site they have been reading. We can build Long-Term Value figures and other marketing performance measures. TOC Your Distributors can order off the SiteIf you have distributors who buy off you at a wholesale price you can tag them and it will happen. TOCWhat's NewA What's New page can be created and automatically show your promotions for the period of a campaign. TOC Service EnquiriesYou can readily build a page of Frequently Asked Questions. If you have many FAQs then use our Question Finder and "Did you get an answer?" facility eliminating level 1 service calls. TOC Capacity? Pages? Products? Traffic?There is no restriction on number of pages or number of products. There are additional charges for traffic in excess of 1GB per month - you should be so lucky!. TOC How long will it take to build your site?How long does it take you to write what you want to say? Alternatively ask us for a Copy-writer to work with you (at $125/hr+GST). Have it all done within a month! TOC What Else?If you want some feature which is not here Just Ask. TOC What will it Cost? |
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© 2006 - CITL 22A Goldie Street St Heliers, Auckland, Ph: +64 9 585-1580 |
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