Real Estate

• Do IT now!
• And It Is Easy!
• Classify the Properties and navigate there quickly.
• What's Hot
• What's New
• Tag a Property
• Enter a Dream selection
• Show LIMs, CTs, maps, etc and so remove "objections".
• Show good photos.
• Schools, shops, cafes - locality, locality, locality!
• Open Homes and Auction Times.
• Provide the contacts with the agent details - phone, email or txt.
• Make sure the prospect knows what they have to do.
• Make sure your agents can access all the data they need
• Keep long term searchers aware of new listings by email.
• Track prospects changing needs.
• You can do anything!

When people want to buy a house or business or rent an apartment they usually want to do it Now!

They know they need to look at many possibilities before they find the one!

Therefore the search on the web is critical. The information displayed must satisfy what they need to know. And they must be able to contact an agent immediately.

So what must your website do for your prospective vendors and buyers?

Do IT now!

When you sign-up a vendor you can go home, enter the data and a photo yourself and post the new listing. Or do it from the vendor's place where you can agree on the promotional material. You can generate the flyer immediately and print it if you wish. Print the window page as well.

Any prospects who have entered their "Dream" specs will immediately be emailed.

You can tag more prospects and flick them the link to the listing page - and they can print it if they wish.

Then you can go to bed looking forward to an exciting next morning. TOC

And It Is Easy!

You can be live within a day! Just pass us your graphics and begin by entering your hot listings.

You can do it all yourself.

But we can help with more graphics and with copywriting. TOC

Classify the Properties and navigate there quickly.

Ensure that the prospect understands the words you use - because you can use their words.

You can totally control how properties are classified. You can set the keywords. Everyone wants one click navigation.

And the words must be found and indexed by search engines - and the right words - the ones the prospective buyers use.

We will advise and set up the Google search information. TOC

What's Hot

Anytime tag the Hot properties so they show on your Home page. TOC

What's New

Tag new properties so repeat visitors can see them immediately. Click on "New to You". TOC

Tag a Property

A prospect can tag a property as My Choice. On return the property is shown with one click. It can be emailed to a friend or adviser.

Your agent can see who has tagged the property if they chose to identify themselves. TOC

Enter a Dream selection

Enter the search criteria for a Dream property.

Be assured that any property that meets these critieria will be emailed to the potential prospect immediately it is entered into the website.

The agents will contact potential vendors who have suitable properties.

Alternatively a prospect can fill in a form saying what they are looking for. An agent can then search for such a property among their contacts. TOC

Show LIMs, CTs, maps, etc and so remove "objections".

Make available online LIMs (Land Information Memorandum), CTs (Certificate of Title) and location Maps plus rating details and zoning.

Show the government valuations - the prospect will surely ask for them!

If it is too hard to get this information or the agent is out-of-office maybe you lose the sale. Why not have everything immediately available over the web? TOC

Show good photos.

Good photos get the prospect to look at the property or even buy remotely.

Show the photos at both "thumbnail" size and at a resolution which will print on high quality printers. TOC

Schools, shops, cafes - locality, locality, locality!

Prospects want to know about the locality - where are the schools and pre-schools - where are the shops, cafes and the bars? Show them on a map together with bus stops, parks and other features of the immediate district. TOC

Open Homes and Auction Times.

Open Homes encourage a prospect to go "shopping" - spontaneously decide to look at a property - and "shopping" is never satisfying unless it leads to a "buy".

Auction Times keep prospects aware that a decision is needed - now or very soon.

Automatically have your prospects emailed Friday night with their list of interesting properties. TOC

Provide the contacts with the agent details - phone, email or txt.

All the details a prospect might want. Show the contact details - these days even "txt"; show the photo so I can recognise the agent and include details about the agent so I know if they are qualified and experienced. TOC

Make sure the prospect knows what they have to do.

Ensure that they know what documents they will need; whether they need a mortgage agent; an engineer; what will they need to take to the bank; how can they find the price of similar properties?

What are current mortgage rates? Show a standard model of what a house will cost with mortgage, maintenance and what might be the rentals. See the basic arithmetic.

If they have confidence they understand everything then only the price needs to be negotiated - you are so much closer to the close! TOC

Make sure your agents can access all the data they need

From any where at any time!

Sales Sheets, Info Sheets, Window Displays, Brochures, etc should all be online for the prospect but also for the agent - so they can give these items to their prospects - by printing in the office or at home - or by emailing them to the prospect.  TOC

Keep long term searchers aware of new listings by email.

Once you have a prospect who is thinking of buying let them enter their dream home details and keep forwarding them details of new listings that might match. Ensure they feel they are always being informed promptly about new properties which match their "dream home". TOC

Track prospects changing needs.

Track "soon to be retirees" or soon to be "empty homes". Regularly contact them to see if their changing needs have reached a decision point - particularly if a property which matches their needs has come up. TOC

You can do anything!

You can create any static pages about anything you want!

You can also include any documents you wish to make available to your customers or prospects. TOC