Bricks and Clicks SAVEDATE\@ "d MMMM yyyy"\* MERGEFORMAT 19 July 2006

Why a Website and a Shop

So you are carrying all those costs for the Bricks - the Shop - Rent, Rates, Heat, Light and Power, fit-out - and of course you love standing there all day . . .

So how do you generate more revenue and more profit without the same costs?

Answer - get a website!

First of all it is about being found - where is the nearest place where I can buy . . .

·Present for the grandchildren.

·Something to celebrate myself.

·Something that will look good over in that corner.

·There are so many things I need right now!

What is the easiest stuff to sell?

·More of what sold well!

·Follow-ons! More in the series; more that matches; newer; bigger; better of the same!

·My friends like it - have you got one for them?

Don't let them forget about the wonderful range of stuff you have for them and their family and friends!

·Put up your 9 most popular items - What's Hot!

·Put up the 9 items that are just right for Father's Day.

·Put up the Specials and Run-outs - Specials!

·Put up those New items - What's New!

·Keep each customer's Recent Buys in front of them - for one-click reordering!

·Let the customer print off a picture and a quote so they can discuss it with others.

Keep them loyal! It costs 12 times more for first sales than follow-on sales.

·Make them special offers. Not just what you have as a great deal but on everything.

·Every purchase adds to the Gift Certificate value - redeem on selected product.

·Redeem the Gift Certificate for a new Customer!

·Reward loyalty!

Keep in touch!

·Let your customer know you are still there with great product.

·Remind your customers from time-to-time!

·Word-of-mouth and viral marketing are the best ways to increase sales!

How hard is all this?

·We make it very easy.

·We show you all you need to know in 10 minutes.

·We will send our photographer around if you wish.

What does it cost?

·Not much - certainly under $795 one-time and $12 per week (+GST).

When to do it?